“Finally, the First Quick & Easy Way to Write,
Design, and Mail a Large Color Postcard that Truly Gets Results – All in Less Than 23 Minutes!”
Newsletter Postcards Are the Best Way to Add a Personal ‘Touch Point’ With Your Customers, Clients, and Prospects!
Hello Friends,
Just imagine, being able to reach out to your customers and prospects any time you want in a highly-effective way with a large color postcard! Now just imagine not needing to hire an expensive graphic designer or shop around for someone to print and mail your postcard!
I’ve made the whole process so easy that literally anyone can do it, in about 23 minutes!
How many times have you been in the position of needing a quick, easy, and effective way to get some timely information to your customers, clients, and prospects? Perhaps you’ve needed to promote an event, a special offering, or perhaps you just wanted to reach out to communicate with your most valuable business asset, your customers!
There are many marketing tools that we have as business owners and if you’re a savvy entrepreneur and have followed me for any length of time, you know that I believe a monthly customer newsletter is the most effective customer relationship and business building tool available – bar none! You also know that the most successful customer newsletters are published monthly and arrive on a regular schedule.
So what can we do when we want to reach out to our customers to promote a special offer or to benefit from some current event or hot news story (an effective marketing strategy known as entering the conversation in your customer’s head)? If we wait for our regular monthly newsletter we may lose the timeliness of the event, and therefore the marketing advantage.
Until now there hasn’t been a ‘quick and easy’ marketing tool like Newsletter Postcards and therefore the opportunity to gain a marketing advantage is lost. This happens to all of us all the time.
A Highly-Effective Marketing Tool
You are no doubt aware that large color postcards have become a highly-popular marketing tool. In fact, large postcards have become are so popular that barely a day goes by without at least 3 or 4 being delivered to my mailbox. I bet your experience is similar to mine. To be candid, these types of postcards are so popular that they’ve become somewhat commonplace. You might say that they’ve lost their luster!
You know the type I’m referring to: Think big picture; big, dumb headline; a few words of boring text; and a return address!
One day as I was sorting through my mail, I looked at a few of these ‘big dumb’ postcards, and I begin wondering to myself, how much money are these companies flushing down the toilet because their big dumb postcards are just getting lost with all of the other mail. They no longer stand out as unique.
Being an entrepreneur and marketer of more than 25 years, as soon as I asked myself that question, my mind kicked into gear and the next question I asked myself was, “what could these companies do to make something as commonplace as a postcard ‘standout’ and instantly make someone stop dead in their tracks and take notice.”
That’s When It Hit Me!
What if a large, full-color postcard had the same design, look, and ‘appearance’ as a regular monthly newsletter? Suppose the postcard was designed to look so much like a newsletter, including a masthead, bold headline, and 2- or 3-columns of text, I bet that would make your customers pause and take notice! This got me excited because I quickly determined that the postcard would be instantly ‘familiar’ and recognized by their customers, and therefore they would not be inclined to throw them away!
To be honest, I thought I was really on to something and was very excited about this idea. So I quickly called a few of my smart marketing friends and shared my revelation. Every person I talked to instantly ‘got it’ and said, “Jim, if you don’t bring this market, I will!”
Validation by Many Glazer-Kennedy Insider Circle Members
Now, it just so happens that when I got this brainstorm, I was a few weeks away from my company exhibiting in St. Louis at the Glazer-Kennedy Info-Summit. Not wanting to miss a golden opportunity to have a captive audience of some very smart and savvy marketers, I quickly mocked up a sample design of my Newsletter Postcard, printed several hundred copies, and distributed them everyone I met. You might say this was my very large and informal focus group!
The result? Not one person, not even one, didn’t immediately ‘get it’ and tell me that this was a HOT IDEA! So, having all of the validation I needed, I got to work designing the order system. Similar to my trademark No Hassle Newsletter system, I wanted this to be quick and easy, and very powerful.
Who I Am and Why You Should Listen to Me
Hello, my name is Jim Palmer and I’m known internationally as The Newsletter Guru - the “Go-To Resource for Smart Effective Strategies for Maximizing the Profitability of Customer Relationships.” I’m also the author of The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life. I’ve been developing and successfully implementing strategies to build and strengthen customer relationships for almost 30 years. With my Success Advantage 2.0 system, I provide the most comprehensive ‘Done-for-You’ newsletter templates and newsletter content to customers and subscribers in five countries. To be candid, my customers love this time and money saving ‘done-for-you’ service!
So here’s what I did. I combined the best time-tested elements of successful customer newsletters with the excitement of large color postcards. You might be thinking, “Color postcards are available everywhere, why not just use these regular ‘big picture’ style color postcards? What’s so special about Newsletter Postcards?”
That’s a great question; I’m glad that you asked! Let me tell you why my Newsletter Postcards are so darn effective.
They’re Instantly Recognized as Familiar By Your Customers!
Newsletter Postcards are not seen as simply another “Big Picture Marketing Postcard” that, as I’ve said, has become very commonplace. These types of postcards are automatically seen as ‘marketing messages’ – and let’s be honest, who of us is looking for more marketing messages?
The Single Most Important Part of Marketing
The most important part of marketing, something that every business owner must master, is the art of capturing the attention of our customers and prospects. The reason should be obvious. If you fail to grab their attention – stop them dead in their tracks, your message, copy, and even your compelling offer is wasted, meaningless. Sounds brutal, right? Well it’s true; the best sales message in the world is useless if it doesn’t get read.
That is exactly why I was so excited when I got the idea to combine a newsletter with a postcard!
I’m Ready, Jim – Sign Me Up
For starters, Newsletter Postcards look like a newsletter and people like newsletters! Newsletters are seen as a ‘welcome guest’ and not an ‘annoying pest’. With my exclusive Newsletter Postcard design and order system, you can either use the Newsletter Postcard mastheads that I’ve designed into the system, or you can upload a masthead of your own – one that matches the look and style of your regular print newsletter!
Secret Strategy #1
I have just revealed the first secret strategy as to why Newsletter Postcards are so effective. It is because they are instantly recognizable and familiar to your customers because they look similar to your regular newsletter, but in the form of a postcard!
Secret Strategy #2
One of the most effective marketing strategies is to engage your customers and prospects with a strategy known as, ‘entering the conversation’ already going on in your customers mind. This conversation can be about anything, but often it is centered on some current event, holiday, or perhaps a big news story. Very often, some of the events captivate our society, and therefore provide a perfect way to ‘connect yourself’ to the event by marketing to your customers using headlines and special offers centered on the event. In most cases, these marketing opportunities simply cannot wait for your next regular newsletter.
This is a prefect reason to send a Newsletter Postcard!
I realize that not every one is good at writing headlines and copy. Don’t worry – I got you covered! You might say this is a key part of the ‘quick and easy’ part!
Every month, subscribers to Newsletter Postcards receive a monthly newsletter from me that contains an assortment of short, fun articles, what I often refer to as my ‘customer loving™’ content. I give you a series of articles on a wide variety of topics that you are free to edit and use as you wish.
You can use these articles to supplement your copy and marketing message, or simply send a Newsletter Postcard filled up entirely with these fun and entertaining articles as another effective customer touch point!
You can even insert a coupon or call to action on the back!
In addition, every Newsletter Postcard newsletter contains my ‘headline-writing seminar!’ I call this a seminar because in every issue I show you several examples of famous attention-grabbing headlines that have enjoyed great success. I break down the headlines into sections explaining how each part works. This is not only informative and will make you a better headline copywriter, but you are free to use these headlines as is, or customize them to fit your specific needs. A very cool feature!
PLUS! As an added bonus, in most issues I’ll include some custom written headlines based on current events, holidays, or big news events. As a subscriber, you are free to use or edit these custom headlines as well.
I’m Ready, Jim – Sign Me Up
The Newsletter Postcard ‘newsletter’ which is chock full of my ‘customer-loving™’ content – is provided as a Word document, making it quick and easy to simply ‘copy-and-paste’ from the newsletter directly into the Newsletter Postcards design template.
How Cool Is That??!!
The Newsletter Postcard online order system is incredibly quick and easy to use. From “login” to “send order,” will take less than 23 minutes!
With this order system you can:
- Bold, underline, italicize, and change font colors – in real time!
- Import your own custom newsletter header or choose one from our image library!
- Save your personal preferences – making reorders quick!
- Save time by selecting the last postcard mailed, making a few quick edits, and resending!
After approving a PDF proof of your Newsletter Postcard online, you’ll simply attach your mailing list, and we will then print and mail your postcards on 12 PT Coated Stock – giving you the “prestigious” image that you deserve!
There is Literally Nothing Like it!
The Newsletter Postcard order site is truly one of a kind and I’m sure by now you’re very excited and want to know how much it costs. I’m glad you asked because I’m very excited to share with you what I believe will be GREAT NEWS!
First, I decided not to structure Newsletter Postcards as simply another monthly membership program. Frankly, if you’re like me, you probably have a few too many monthly fees already. Am I right?
So, here’s what I decided to do. Instead of an ongoing monthly subscription fee, I am offering ‘Lifetime Memberships’ in the Newsletter Postcard system for a one-time introductory rate of only $197!
That’s right, for a one-time enrollment fee of only $197; you will have a Lifetime Membership in the Newsletter Postcard program. Here’s what you’ll get EVERY MONTH!
- My Newsletter Postcard newsletter, chock full of my fun ‘customer loving™’ content
- My exclusive ‘headline-writing’ seminar
- Plus! My ‘Newsletter Guru Monthly Marketing and Entrepreneurial Success Strategy Lesson’ (a huge bonus!)
- You’ll also get custom headlines written by me that you are free to edit and use as you wish.
- And, obviously, you will also have access to the exclusive Newsletter Postcard order site
The best part is that because of my very large print volume with my newsletter business, I have built in to this system my volume discount pricing. The rates are extremely competitive, even though there is nothing like it!
For example, you can design, print and mail 1000 large full-color Newsletter Postcards for only $0.79 each – standard postage included! If you prefer, you can choose first-class postage for an additional $0.15 each.
Yes, you heard right, a totally custom Newsletter Postcard designed in about 23 minutes for as low as $0.79 each – postage included! And the minimum quantity is only 200 so this system works for startups and small businesses as well.
So, are you ready to get started? I thought so!
Wait – It Gets Even Better!
While I know you’re going to love your lifetime membership with Newsletter Postcards, including the monthly Newsletter Postcard newsletter, access to the custom order site, and my volume-based pricing, I would like to reward you with some really cool bonuses beginning with a free copy of my wildly popular e-book, Newsletter Secrets Revealed! Once you complete the lifetime registration form you will immediately receive all of the following bonuses worth $775!
I’m Ready, Jim – Sign Me Up
To Your Success,
Jim Palmer
The Newsletter Guru
P.S. Please note: The Newsletter Postcards ordering system currently runs only using Internet Explorer. We are currently working to upgrade the system to also work seamlessly with Firefox.
P.P.S. I urge you not to delay in signing up as the one-time ‘Lifetime Membership’ fee of $197 is an introductory rate and will go up when I begin to market Newsletter Postcards through my marketing partners (as they all want a piece of the action!).
P.P.P.S. Again, I want to remind you that the $197 fee is a one-time fee only. Once paid, you will have lifetime access to the Newsletter Postcard newsletter and custom order site. The only other charge is when you place an order and you are free to place as many orders as you want!
P.P.P.P.S. Want to learn more about Newsletter Marketing? Grab a copy of my book, The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life by clicking here.
